Digital Marketing Manager
About your role
The Digital Marketing Manager is responsible for developing, implementing, and managing digital marketing strategies to drive brand awareness, lead generation, and customer engagement. As Digital Marketing Manager you will work closely with cross-functional teams to ensure that our digital initiatives align with our overall business goals.
Key Responsibilities
- Create and execute comprehensive digital marketing strategies that align with business objectives and target audience.
- Plan, manage, and optimize digital marketing campaigns across various channels, including SEO, PPC, email, social media, and content marketing.
- Monitor, analyze, and report on performance metrics using tools like Google Analytics and social media insights.
- Provide actionable insights to improve campaign effectiveness.
- Oversee the creation of engaging content for the company website, blog, social media, and email newsletters. Collaborate with content creators to ensure brand consistency.
- Manage SEO strategies to increase organic search visibility and oversee PPC campaigns to drive targeted traffic.
- Develop and execute social media strategies, manage profiles, and engage with followers to foster community growth and brand loyalty.
- Design and implement email marketing campaigns to nurture leads and drive conversions.
- Allocate and manage the digital marketing budget effectively, ensuring optimal ROI.
- Stay up-to-date with the latest digital marketing trends and technologies. Implement innovative strategies to keep digital presence ahead of the curve.
What we’re looking for
- Bachelor’s degree in Marketing, Business, Communications, or a related field. Advanced degrees or certifications in digital marketing are a plus.
- Five or more years of managerial expertise in digital marketing, with a proven track record of successful campaigns and project management.
- Proficiency in digital marketing tools and platforms (Google Ads, Google Analytics, social media management tools, etc.).
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills.
- Creative thinking with strong problem-solving abilities.
- Experience with content management systems (CMS) and basic HTML/CSS is a plus.
Brand Specialist
About your role
The Brand Specialist is responsible for research and analyses demographics, pricing schedules, market trends, competitor products, and other information relevant to the company’s marketing objectives. Creates and develops promotional materials, sales tactics, new campaigns, advertising copy, and other marketing materials.
Key Responsibilities
- Researches and analyses a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic data.
- Develops new marketing strategies and campaigns based on detailed analysis of market forces.
- Identifies the appropriate media channels where each product or service’s marketing materials can be delivered to the public.
- Enforces brand marketing guidelines throughout each product to create a cohesive feel to each campaign.
- Tracks marketing strategy results closely and data analysis.
What we’re looking for
- Graduate of Marketing Management, Mass Communications or its equivalent.
- Minimum of 2 years work experience in related field.
- Excellent Communication Skills
- Attention to details
- Presentation Skills
- Confident, Good Judgment
- Project Management
- Customer relations
- Social Media Platforms